21 And Up

Considering I don’t support underage drinking whatsoever, all minors have to skip this post. Just kidding, but still.

About a month ago, TGGG received an intriguing pitch from an even more intriguingly named PR gal. (Avril – think the singer, not the month. Isn’t it gorgeous? I dig it.) Anywho, I digress as per usual. Avril shared with us a bit of information on LOFT Organic Liqueurs, the first certified organic liqueur in the United States. This immediately struck a chord – who wouldn’t like a delicious beverage that also happens to be eco-friendly? Even better, Avril said ok to sending us a sample. Score.

Want to know how it faired? Read on to find out.

The most important question to ask about a product is why it’s eco-friendly. Here’s LOFT’s take: “LOFT is an artisanal liqueur that is produced in small batches from fresh-picked fruit and botanicals, ensuring authentic fresh flavors. The delectable portfolio includes lavender, lemongrass, spicy ginger, tangerine, blueberry and raspberry. All ingredients in LOFT are grown without chemicals, pesticides, synthetic fertilizers, radiation or bioengineering, and when possible, sourced from local farms with a like-minded commitment to sound agricultural practices.”

Not too shabby. But does it taste good?

Being that I’m a very un-selfish person (ok, usually unselfish), I decided to host an impromptu beverage tasting for a few of my coworkers. Our group of five lovely ladies each simultaneously sampled the sample (lemon cello) – which came delightfully packaged in an adorable olive green box thingy. Too cute. (See photo.) The ladies’ reactions? Mixed. Here’s a couple of their comments:

“Sweet without being too syrupy, which I liked…but the fact that it had a flavor that I couldn’t readily identify was a little disconcerting. At first, it tasted a little citrusy but it also had this strange earthen flavor mixed in…kind of like freshly cut grass and dirt. Not tasty. It also wasn’t very smooth – I couldn’t imagine pouring a glass of it and drinking it straight. If I tried it in a killer mixer that complements its earthy flavor (ala mojito) it would taste a bit better.”

“It smelled very ‘perfume-y’ - not sure I could handle more than the sip. Very sweet, but I could imagine it might be good with crushed ice—maybe a ‘snow cone’ or on ice cream. Yeah, that would be delish!”

“Yummmmmmmm”

Overall, we came to the conclusion that straight up it was “ok”, but if we combined it into a mixed beverage the effect would be AMAZING. So, I’ll give it one and half of my two thumbs up.

Want to try products from this cool company yourself? Shouldn’t have too much trouble finding or buying, because they’re available nationwide and have a suggested retail price of $29.99.

Cheers!